Cooper Foods, a food manufacturer, decides to sell its ready-to-eat meals to consumers in the country of Pinetown. The company designs a product positioning strategy to promote its ready-to-eat meals among working professionals who are often unable to prepare meals on working days due to their hectic schedules. Within a few months, Cooper Foods successfully establishes itself in the Pinetown market. Given this information, it can be said that Cooper Foods engaged in _____.

Question

Quizplus · Accepted Answer

Cooper Foods engaged in global market segmentation by identifying and targeting a specific group of consumers (working professionals in Pinetown) with specific needs (ready-to-eat meals for busy schedules) in a specific country. This strategy involves dividing a market into distinct subsets of consumers with common needs or characteristics and selecting one or more segments to target with a tailored marketing mix.

Cooper Foods, a Food Manufacturer, Decides to Sell Its Ready-To-Eat