Rochelle Inc., an American cosmetics company, is planning for international expansion. It specifically wants to target women between the ages of 20 and 40. In addition to specifying its target consumer base, the company is also planning to offer customized products based on consumer needs. This scenario illustrates Rochelle Inc.'s _____.

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Rochelle Inc.'s focus on international expansion, targeting a specific consumer base (women aged 20-40), and offering customized products based on consumer needs are all elements of a global marketing strategy. This strategy involves tailoring marketing efforts to fit the needs and preferences of consumers in different international markets.