A ________ is a firm's total product offering designed to satisfy a group of target customers.
A) brand
B) product line
C) product mix
D) positioning strategy
E) marketing mix

Question

Quizplus · Accepted Answer

A product line is a group of related products under a single brand sold by the same company. Companies sell multiple product lines under their various brands, targeting different customer segments.

A ________ Is a Firm's Total Product Offering Designed to Satisfy