A firm's ________ is determined by the number of separate items within the same category.
A) brand equity
B) product mix width
C) product line length
D) product strategy
E) brand strategy

Question

Quizplus · Accepted Answer

The product line length refers to the number of items within a particular category. This measures the total number of products or variations a company offers within that specific category.

A Firm's ________ Is Determined by the Number of Separate