A(n) ________ is made on the spur of the moment without any planning or search effort.
A) high-involvement purchase
B) commodity purchase
C) impulse purchase
D) unsought purchase
E) fast-moving purchase

Question

Quizplus · Accepted Answer

An impulse purchase is made on the spur of the moment without any planning or search effort. A high-involvement purchase requires extensive research and planning, a commodity purchase involves routine and regular purchases, an unsought purchase is not actively sought out by the consumer, and a fast-moving purchase may refer to a product that sells quickly but does not necessarily indicate impulsiveness on the part of the consumer.

A(n) ________ Is Made on the Spur of the Moment