________ is the degree to which consumers find a new product or its use is difficult to understand.
A) Compatibility
B) Complexity
C) Relative advantage
D) Comparability
E) Tangibility

Question

Quizplus · Accepted Answer

Complexity refers to the degree to which a new product or its use is difficult to understand. This can hinder adoption as consumers may be reluctant to try something they don't understand.

________ Is the Degree to Which Consumers Find a New