Unlike innovators, early adopters of new products ________.
A) compose the smallest of the adopter categories
B) have greater concern for social acceptance
C) are upper class consumers
D) are light media users
E) are well educated

Question

Quizplus · Accepted Answer

Early adopters are more concerned with social acceptance and are often opinion leaders who influence others in their social circles.

Unlike Innovators, Early Adopters of New Products ________