Which of the following statements about the adopter categories is true?
A) More than 50 percent of the population is classified as late majority adopters.
B) Early adopters are risk averse.
C) Early majority adopters are typically middle class and like to buy established products.
D) Innovators are a much larger group than laggards.
E) Late majority adopters are typically unconcerned about social acceptance.

Question

Quizplus · Accepted Answer

The statement that early majority adopters are typically middle class and like to buy established products is true. The other statements are false.

Which of the Following Statements About the Adopter Categories Is