A manager's decision to run a quarter-page ad in the business section of the local newspaper to promote goodwill toward his company is part of an operational plan.

Question

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An operational plan is a tactical plan that describes how a company will achieve its current goals and objectives, and it typically includes specific actions to be taken, timelines, and responsible parties. Advertising is one of the actions that can be taken in an operational plan to promote goodwill toward a company, and the decision to run a specific type of ad (such as a quarter-page ad in the business section of a local newspaper) would be part of that plan.

A Manager's Decision to Run a Quarter-Page Ad in the Business