The strategy that company should pursue for the first group of customers to enter the market for a new product
A) is to wait until the customer can see the benefits and appreciate the use of the new technology.
B) is to highlight the utility and longevity of the technology.
C) should focus on product values such as ease of use and reliability.
D) is to use their social influence to promote new technologies and their future vision support the diffusion of new innovations.
E) is to compare the benefits against the costs of adopting a new product.

Question

Quizplus · Accepted Answer

The first group of customers to enter the market for a new product are likely to be early adopters who value product values such as ease of use and reliability. Therefore, the company's strategy should focus on highlighting these values to attract these customers. Waiting for the customers to appreciate the benefits or comparing benefits against costs may not be effective as early adopters are willing to take risks and pay a premium for new products. Using social influence may be effective but it is not the best choice in this scenario. Therefore, choice C is the best option.

The Strategy That Company Should Pursue for the First Group