Which of the following market growth factors that accelerates customer demand allows customers to experiment with a new product during a hands-on trial basis?
A) Complexity
B) Relative advantage
C) Compatibility
D) Trialability
E) Observability

Question

Quizplus · Accepted Answer

Trialability allows customers to try a product before committing to a purchase. This hands-on trial basis can accelerate customer demand, as it enables consumers to experiment with a new product and decide whether it meets their needs and expectations.

Which of the Following Market Growth Factors That Accelerates Customer