Which of the following statements about growing industries is true?
A) Innovators and early adopters have the same customer needs as the early majority.
B) Innovators and early adopters are typically reached through specialized distribution channels.
C) Reaching the early majority rarely requires advertising and is usually achieved through word of mouth.
D) Companies serving innovators need to have large-scale mass production and very low prices.
E) Companies competing in an embryonic market typically pay more attention to increasing the reliability of a product than to its performance.

Question

Quizplus · Accepted Answer

Innovators and early adopters are typically niche customers who are difficult to reach through traditional advertising channels. Instead, they are often reached through specialized distribution channels such as industry conferences, online forums, or targeted advertising.

Which of the Following Statements About Growing Industries Is True