In a bid to expand its business and build a national brand, Omega Inc. has acquired several competing outlets in different locations. All the outlets are responsible for the production of smaller components. Omega believes that having a larger enterprise that can offer a full portfolio of products, it can gain an edge over smaller rivals when selling to other companies. Which of the following strategies has Omega Inc. most likely used?
A) Chaining
B) Franchising
C) Horizontal merger
D) Niche strategy
E) Divestment strategy

Question

Quizplus · Accepted Answer

Omega Inc. has acquired several competing outlets, which means it has undergone a horizontal merger strategy. This involves combining firms that are in the same industry and at the same stage of production to gain a larger market share and achieve economies of scale.

In a Bid to Expand Its Business and Build a National