Which of the following factors of a product tends to accelerate customer demand for it?
A) High observability
B) Minimum relative advantage
C) High complexity
D) Minimal value
E) Low trialability

Question

Quizplus · Accepted Answer

High observability, or the ease with which a product's benefits can be observed, tends to accelerate customer demand because customers are more likely to be aware of the product's usefulness and talk about it with others, creating word-of-mouth marketing.

Which of the Following Factors of a Product Tends to Accelerate