Which of the following individuals is most likely to fall under the category of laggards in the context of customer groups?
A) Lauren, who is tech-savvy and tends to actively seek out new and innovative products in the market
B) Suresh, who appreciates technology but tends to refrain from trying products that are extremely new
C) Phillip, who is ignorant about the newest uses of technology and buys new products only when they become an absolute necessity
D) Charlotte, who is aware of the value that technology offers; she tends to weigh costs and benefits of a product before making a buying decision
E) Maria, who tends to be a little apprehensive about buying new technology but buys nevertheless when she observes that a lot of people are using the new technology

Question

Quizplus · Accepted Answer

Laggards are individuals who are slow to adopt new innovations and typically only do so when it becomes absolutely necessary. Phillip, who is ignorant about the newest uses of technology and buys new products only when they become an absolute necessity, is the best fit for this category. The other options are more likely to fall under the categories of early adopters (A), early majority (B and D), and late majority (E).

Which of the Following Individuals Is Most Likely to Fall