Which of the following is a market growth factor that refers to the degree to which the results of using and enjoying a new product can be seen and appreciated by other people?
A) Complexity
B) Relative advantage
C) Compatibility
D) Trialability
E) Observability

Question

Quizplus · Accepted Answer

Observability is the market growth factor that refers to the degree to which the results of using and enjoying a new product can be seen and appreciated by other people. This factor is important because it can influence the adoption of a new product, as people may be more likely to try it if they can see the benefits that others are experiencing from using it.

Which of the Following Is a Market Growth Factor That