What is the main reason to use an intermediary when introducing an internationally marketed product into a new foreign market?
A)Space reduction
B)Flighting of possible retailing expenditures
C)Relatively low-cost entry
D)Sensationalising the instalment precedent

Question

Quizplus · Accepted Answer

The main reason to use an intermediary when introducing an internationally marketed product into a new foreign market is to achieve a relatively low-cost entry. Intermediaries such as agents or distributors can help reduce the costs and risks associated with entering a new market, such as language barriers, cultural differences, and legal requirements. They can also provide market knowledge, contacts, and distribution channels that can help the product reach its target customers more effectively. The other options (A, B, and D) are not relevant to the main reason for using an intermediary in this context.

What Is the Main Reason to Use an Intermediary When