Channels used by competitors may be the only product distribution system that is accepted by the trade and consumers.In this case:
A)the international marketer may not be able to manipulate the distribution variable.
B)the international marketer may need to choose a partner capable of developing markets rather than one who has existing contracts.
C)developing a new distribution system is known as the 'green fields' scenario.
D)the international marketer may not be able to manipulate the distribution variable and the international marketer may need to choose a partner capable of developing markets rather than one who has existing contracts.

Question

Quizplus · Accepted Answer

If the competitors have already established a distribution system that is widely accepted by the trade and consumers, the international marketer may not be able to manipulate the distribution variable. In this case, they may need to choose a partner capable of developing markets rather than one who has existing contracts. Therefore, the best choice is D.

Channels Used by Competitors May Be the Only Product Distribution