Which of the following statements about the termination of channel relationships is incorrect?
A) The most typical reason for termination is changes in the international marketer's distribution approach or a (perceived) lack of performance by the intermediary.
B) Channel relationships go through a life cycle.
C) Over time, the manufacturer's marketing capabilities increase while a distributor's ability and willingness to grow the manufacturer's business in that market decreases.
D) All the alternatives are correct.
Correct Answer:
Verified
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