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Which of the Following Statements About the Termination of Channel

Question 39

Multiple Choice

Which of the following statements about the termination of channel relationships is incorrect?


A) The most typical reason for termination is changes in the international marketer's distribution approach or a (perceived) lack of performance by the intermediary.
B) Channel relationships go through a life cycle.
C) Over time, the manufacturer's marketing capabilities increase while a distributor's ability and willingness to grow the manufacturer's business in that market decreases.
D) All the alternatives are correct.

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