Some loss of control over the marketing of the firm's products comes from:
A)the use of intermediaries.
B)a short channel.
C)an over-taut relationship between marketer and intermediaries.
D)an intermediate channel.

Question

Quizplus · Accepted Answer

The use of intermediaries in the distribution process often results in some loss of control over the marketing of a firm's products, as these intermediaries may make decisions or take actions that are not fully aligned with the firm's marketing strategy.

Some Loss of Control Over the Marketing of the Firm's