What does the term 'channel design' mean?
A)The use of common product packaging within product families in a channel
B)The use of common texture within product families in a channel
C)The length and width of the channel employed
D)Development of the channel of communication to stockholders, particularly presentations and printed brochures

Question

Quizplus · Accepted Answer

Channel design refers to the decisions made to determine the structure and elements of the distribution channel including the length and width of the channel employed.

Note: A and B are incorrect because they refer to product design, not channel design. D refers to investor relations, not distribution channels.

What Does the Term 'Channel Design' Mean