The type of channel chosen:
A)is an administrative decision based on costing rather than profit projections.
B)directly affects the distribution culture.
C)must match the overall positioning of the product in the market.
D)None of the above

Question

Quizplus · Accepted Answer

The type of channel chosen must match the overall positioning of the product in the market. This means that the channel chosen should complement the brand image and target audience of the product. For example, a luxury brand would not be ideally distributed through a discount retailer or a mass-market channel. Therefore, the best choice would be C, as it emphasizes the need for strategic alignment between the channel and the product positioning.

The Type of Channel Chosen