The more specialised, expensive, bulky or perishable is the product, and the more after-sales service it may require, the more likely:
A)the channel is relatively short.
B)the channel is relatively long.
C)multiple channels are used.
D)the channel is relatively wide.

Question

Quizplus · Accepted Answer

When products are specialized, expensive, bulky, or perishable and require significant after-sales service, manufacturers tend to prefer shorter distribution channels. This allows for better control over the product, ensures quality service, and reduces the risk of damage or spoilage.

The More Specialised, Expensive, Bulky or Perishable Is the Product