Which of the following is incorrect?
A)Sometimes, management goals may conflict with the best possible channel design.
B)Starbucks invests very little capital in international expansion (less than 5 per cent of revenue), and local partners bear all business risk.
C)Coca-Cola wins increased sales at the expense of displaced competition and a much lower cost-to-serve.
D)The term 'continuity' is used to describe both the number of areas in which the marketer's products are represented and the quality of that representation.

Question

Quizplus · Accepted Answer

The term 'continuity' does not refer to the number of areas or the quality of representation; it generally refers to the consistency or ongoing nature of a marketing effort or campaign.

Which of the Following Is Incorrect