Three approaches are suggested for developing brand names for the international market are:
A) transcultural, transliteration and transparency.
B) transliteration, transparency and translation.
C) transparency, translation and transformation.
D) None of the above
Correct Answer:
Verified
Q48: Counterfeit goods are:
A)any goods bearing an unauthorised
Q49: Explain how international marketers can fight against
Q50: In international marketing, the brand:
A)is made up
Q51: Which of the following statements is incorrect?
A)Adaptations
Q52: Country of origin effects:
A)lessen as customers become
Q54: Packaging serves which three major functions?
A)Protection, promotion
Q55: What is not a factor that affects
Q56: What are some questions that the management
Q57: The _ product - for example, the
Q58: What are some of the cautions an
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