Packaging serves which three major functions?

Question

Quizplus · Accepted Answer

Packaging serves three major functions- protection of the product, promotion of the brand and user convenience. The first function of packaging is to protect the product from the external environment and to ensure that the product reaches the consumer in good condition. The second function is to promote the brand by creating brand awareness and attracting customers. The third function is to provide convenience to the user in terms of easy handling, storage and usage of the product.

Packaging Serves Which Three Major Functions