What are some questions that the management should when deciding whether they should or should not adapt a product to an international market?
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Q48: Counterfeit goods are:
A)any goods bearing an unauthorised
Q49: Explain how international marketers can fight against
Q50: In international marketing, the brand:
A)is made up
Q51: Which of the following statements is incorrect?
A)Adaptations
Q52: Country of origin effects:
A)lessen as customers become
Q53: Three approaches are suggested for developing brand
Q54: Packaging serves which three major functions?
A)Protection, promotion
Q55: What is not a factor that affects
Q57: The _ product - for example, the
Q58: What are some of the cautions an
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