The _________ product - for example, the component of a personal computer or the recipe for a soup - may indeed be the same as or highly similar to those of competitors, leaving the marketer with the other tangible and__________ features of the product with which to achieve differentiation.

Question

Quizplus · Accepted Answer

The first blank refers to the core product, which is the actual physical product itself, while the second blank refers to the augmented product, which includes additional features such as packaging, branding, and customer service. Therefore, the best choice is A, as it correctly identifies the core product and augmented product as the two key elements of product differentiation.

The _________ Product - for Example, the Component of a Personal