If a manufacturer's products are "middle of the road" in quality and aimed at the mass market,its distribution strategy should stress:

Question

Quizplus · Accepted Answer

A manufacturer with "middle of the road" quality products aimed at the mass market should focus on achieving broad coverage of the market. This means making the products easily available to as many consumers as possible through various distribution channels. This will help increase brand awareness, sales, and market share. Selective, intensive, or exclusive distribution strategies may limit the brand's reach and reduce overall sales potential. Regional distribution may also limit the brand's reach, whereas broad coverage ensures that the product is available nationwide or globally.

If a Manufacturer's Products Are "Middle of the Road" in Quality