A well-developed marketing channel comprised of the right channel members can create __________ between the manufacturer and channel members.

Question

Quizplus · Accepted Answer

A well-developed marketing channel, with the right channel members, can create synergy between the manufacturer and the channel members. This means that there is a cooperative and mutually beneficial relationship between these parties, resulting in improved performance, increased efficiency, and higher profits for both.

A Well-Developed Marketing Channel Comprised of the Right Channel Members