How close a channel relationship any given manufacturer should develop with its channel members is really a question of:

Question

Quizplus · Accepted Answer

The level of channel relationship a manufacturer should develop with its channel members depends on its overall strategy. The manufacturer needs to determine how important its channel members are to its business and what kind of relationship is necessary to achieve its goals. Factors such as cost, channel length, tactics, and behavioral dimensions may all be considered, but ultimately the strategy will dictate the level of relationship needed.

How Close a Channel Relationship Any Given Manufacturer Should Develop