Franchises that include franchisee direction in such areas as marketing strategy,training,merchandise management,and quality control are usually referred to as:

Question

Quizplus · Accepted Answer

Business format franchises provide a complete business system and support to the franchisee, which includes direction in areas such as marketing strategy, training, merchandise management, and quality control. Product franchises and trademark franchises only provide the right to sell a certain product or use a certain trademark, respectively. Quick franchises and exclusive franchises are not commonly used terms in the franchise industry.

Franchises That Include Franchisee Direction in Such Areas as Marketing