A hotel chain talks about its great attention to detail in its ads,and in each room,it includes a small sewing kit with extra shirt and blouse buttons.In this case,the hotel chain is an example of:
A) Charge more for its services.
B) Tangibility of services
C) Get customers involved in providing services.
D) Separate out particular services.
E) Entice new customers to make reservations.
Correct Answer:
Verified
Q20: Generally services are:
A) More difficult to standardize
Q21: Providers of executive search,taxi,health care and other
Q22: All of the following are true for
Q23: Because services do not exist apart from
Q24: At the point of contact with the
Q26: Service retailers,as opposed to tangible goods retailers,need
Q27: Service providers,in effect,are:
A) Manufacturers.
B) Retailers.
C) Manufacturers and
Q28: As a general rule,marketing channels for services
Q29: Complete standardization of a service:
A) Is an
Q30: Customer involvement in providing services is _
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