As a general rule,marketing channels for services tend to be __________ channels for products.
A) longer than
B) shorter than
C) about the same length as
D) more intense than
E) more selective than
Correct Answer:
Verified
Q23: Because services do not exist apart from
Q24: At the point of contact with the
Q25: A hotel chain talks about its great
Q26: Service retailers,as opposed to tangible goods retailers,need
Q27: Service providers,in effect,are:
A) Manufacturers.
B) Retailers.
C) Manufacturers and
Q29: Complete standardization of a service:
A) Is an
Q30: Customer involvement in providing services is _
Q31: The principle that the channel should be
Q32: The separability of a tangible product from
Q33: Which of the following is not a
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