At the point of contact with the service provider,the customer perceives the service and the channel as being:
A) Separated by space and time.
B) Highly perishable.
C) Highly personalized.
D) Intangible.
E) The same thing.
Correct Answer:
Verified
Q19: Which of the following is not an
Q20: Generally services are:
A) More difficult to standardize
Q21: Providers of executive search,taxi,health care and other
Q22: All of the following are true for
Q23: Because services do not exist apart from
Q25: A hotel chain talks about its great
Q26: Service retailers,as opposed to tangible goods retailers,need
Q27: Service providers,in effect,are:
A) Manufacturers.
B) Retailers.
C) Manufacturers and
Q28: As a general rule,marketing channels for services
Q29: Complete standardization of a service:
A) Is an
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