Each of the following is an argument against measuring advertising effectiveness EXCEPT:
A) the objections of creative people
B) assessing effectiveness can avoid costly mistakes
C) research problems
D) disagreement as to what to test
Correct Answer:
Verified
Q1: Which of the following is used in
Q2: tests are tests of the ad or
Q3: One disadvantage of_ is that mock-ups,
Q4: Asking consumers for their reactions to the
Q5: Which of the following is the most
Q7: Which of the following is a pretest
Q8: Laboratory methods of testing for advertisement effectiveness
Q9: What should ad testing focus on?
A) Creative
Q10: Testing whether the impact and use of
Q11: In _ _, people are brought
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