One disadvantage of________ is that mock-ups, storyboards, or animatics may not communicate as effectively as the final product.
A) pretesting
B) posttesting
C) recall tests
D) concept tests
Correct Answer:
Verified
Q1: Which of the following is used in
Q2: tests are tests of the ad or
Q4: Asking consumers for their reactions to the
Q5: Which of the following is the most
Q6: Each of the following is an argument
Q7: Which of the following is a pretest
Q8: Laboratory methods of testing for advertisement effectiveness
Q9: What should ad testing focus on?
A) Creative
Q10: Testing whether the impact and use of
Q11: In _ _, people are brought
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