In _________ _, people are brought to a particular location where they are shown ads and/or commercials.
A) tracking studies
B) pretests and posttests
C) test marketing
D) pretests only
Correct Answer:
Verified
Q6: Each of the following is an argument
Q7: Which of the following is a pretest
Q8: Laboratory methods of testing for advertisement effectiveness
Q9: What should ad testing focus on?
A) Creative
Q10: Testing whether the impact and use of
Q12: One advantage of pretesting is:
A) feedback is
Q13: Which of the following is NOT a
Q14: Research to measure advertising effectiveness can be
Q15: Disadvantages associated with laboratory tests include:
A) lack
Q16: Each of the following is an argument
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