Which of the following is NOT a pretest classification used for measuring advertising effectiveness?
A) Comprehension and reaction tests
B) Concept tests
C) Readability tests
D) Test marketing
Correct Answer:
Verified
Q8: Laboratory methods of testing for advertisement effectiveness
Q9: What should ad testing focus on?
A) Creative
Q10: Testing whether the impact and use of
Q11: In _ _, people are brought
Q12: One advantage of pretesting is:
A) feedback is
Q14: Research to measure advertising effectiveness can be
Q15: Disadvantages associated with laboratory tests include:
A) lack
Q16: Each of the following is an argument
Q17: The fact that people brought in to
Q18: An advantage offered by field test measures
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