One advantage of pretesting is:
A) feedback is relatively inexpensive
B) pretesting takes time, and can impact final in-field dates
C) it is difficult to correlate positive reactions to messages with actual effects on sales
D) mock-ups, storyboards, or animatics may not communicate as effectively as the final execution
Correct Answer:
Verified
Q7: Which of the following is a pretest
Q8: Laboratory methods of testing for advertisement effectiveness
Q9: What should ad testing focus on?
A) Creative
Q10: Testing whether the impact and use of
Q11: In _ _, people are brought
Q13: Which of the following is NOT a
Q14: Research to measure advertising effectiveness can be
Q15: Disadvantages associated with laboratory tests include:
A) lack
Q16: Each of the following is an argument
Q17: The fact that people brought in to
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