Research to measure advertising effectiveness can be used to evaluate alternative strategies under consideration because:
A) they want to be sure that sales objectives will be met through the promotional strategies they employ
B) strategies used in the past may no longer be interesting to the consumer
C) typically a firm would only be considering one main communication strategy
D) marketers wish to determine which promotional element would provide their most effective monetary expenditure
Correct Answer:
Verified
Q9: What should ad testing focus on?
A) Creative
Q10: Testing whether the impact and use of
Q11: In _ _, people are brought
Q12: One advantage of pretesting is:
A) feedback is
Q13: Which of the following is NOT a
Q15: Disadvantages associated with laboratory tests include:
A) lack
Q16: Each of the following is an argument
Q17: The fact that people brought in to
Q18: An advantage offered by field test measures
Q19: Commercials and print ads are posttested to:
A)
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