Which of the following is the most likely reason why a small firm would NOT want to measure the effectiveness of promotional programs it designed?
A) Disagreement as to what to test
B) Costs
C) Lack of time
D) The objections of creative people
Correct Answer:
Verified
Q1: Which of the following is used in
Q2: tests are tests of the ad or
Q3: One disadvantage of_ is that mock-ups,
Q4: Asking consumers for their reactions to the
Q6: Each of the following is an argument
Q7: Which of the following is a pretest
Q8: Laboratory methods of testing for advertisement effectiveness
Q9: What should ad testing focus on?
A) Creative
Q10: Testing whether the impact and use of
Q11: In _ _, people are brought
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents