The creative director of an agency has chosen three likely creative ideas to concept test through focus groups in a couple of major markets. The findings of this research will guide the final tweaking of the creative concept. This represents the________ stage of
The creative process.

Question

The creative director of an agency has chosen three likely creative ideas to concept test through focus groups in a couple of major markets. The findings of this research will guide the final tweaking of the creative concept. This represents the________  stage of
The creative process.

Quizplus · Accepted Answer

The stage of verification involves testing and experimenting with possible solutions to determine their effectiveness and suitability. In this case, the agency is using focus groups to test the effectiveness of the creative ideas, which will guide the final tweaks to the creative concept. Therefore, the best choice is B - verification.

The Creative Director of an Agency Has Chosen Three Likely