Andrew is the creative director for an agency that has just taken on a golf ball manufacturer as a client. Before starting to develop creative ideas, Andrew reads some golfing magazines and spends time talking to some friends and co-workers who play
Golf. These activities are part of which stage of the creative process?

Question

Quizplus · Accepted Answer

The activities described are part of the immersion stage of the creative process, where the creative team immerses themselves in research and gathers information related to the project.

Andrew Is the Creative Director for an Agency That Has