From the perspective of a brand manager, a commercial is likely to be judged as creative if it:

Question

Quizplus · Accepted Answer

While artistic or aesthetic value and being unlike anything currently in the marketplace may be desirable qualities of a commercial, the ultimate goal of advertising is to communicate the message clearly and leave favourable impressions among the target audience. Winning creative awards is also a desirable outcome, but it shouldn't be the sole criterion for judging a commercial's creativity. Therefore, choice C is the best answer.

From the Perspective of a Brand Manager, a Commercial Is