The ________ determine(s) what the advertising message will communicate, while the ________ lay(s) out how the message will be executed.

Question

Quizplus · Accepted Answer

The creative strategy determines what the advertising message will communicate, and the creative tactics lay out how the message will be executed. The other options are not specific enough or do not accurately describe the difference between determining the message and executing it.

The ________ Determine(s) What the Advertising Message Will Communicate, While