is the extent to which an ad contains novel, different, or unusual characteristics.
A) Creativity
B) Positioning
C) Relevance
D) Divergence
Correct Answer:
Verified
Q15: The creative team _ when creating ads
Q16: Which of the following statements gives a
Q17: The _ determine(s) what the advertising message
Q18: Each of the following statements regarding the
Q19: According to James Webb Young, a former
Q21: Judy, the creative director for YTT ad
Q22: Clients give effective direction to their agency
Q23: The Taxi advertising agency works to test
Q24: In order for a creative message to
Q25: Dara is the creative director for the
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