Each of the Following Statements Regarding the Relevance of Advertising

Each of the following statements regarding the relevance of advertising creativity is true EXCEPT:

A) Relevance has to create brand associations through specific cognitive and emotional responses.
B) Relevant creativity will establish brand benefits and reasons why the target consumer should purchase it.
C) The creative can stray from the brand's positioning strategy if the advertising idea is original and has artistic value.
D) The target audience experiences selective comprehension when faced with many competing promotional messages.