Clients give effective direction to their agency by developing a(n)________ that summarizes important information about the brand's positioning strategy.

Question

Clients give effective direction to their agency by developing a(n)________  that summarizes important information about the brand's positioning strategy.

Quizplus · Accepted Answer

A creative brief is a document that outlines the key objectives and messaging of a marketing campaign. It serves as a guide for the agency in developing creative concepts and materials. The brief typically includes information on the target audience, key messages, brand positioning, and any other relevant background information that the agency might need to know. By providing a clear and detailed creative brief, clients can help their agency understand their goals and expectations and develop effective campaigns that meet their needs.

Clients Give Effective Direction to Their Agency by Developing A(n)________