research is a qualitative research method where 10 to 12 consumers from a target market are led through a discussion about a topic such as women's shoes or hunting.

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The method described is a focus group, which involves a small group of people discussing a specific topic or product in a guided discussion. Psychographic is a term used to describe the characteristics, values, and lifestyles of a particular market segment. Problem detection and preparation are not relevant to the described research method.

Research Is a Qualitative Research Method Where 10 to 12